Are they casual gamers or serious bettors? The more you know, the better you can tailor your affiliate program to suit your target market’s needs. What trends might affect consumer behavior?īy diving deep into these criteria, you’ll not only get to know your audience but you’ll also figure out how to get them to take action. What does your target market need or want? How does your offering compare to competitors? Tailor marketing strategies to specific locations. Understand the ‘why’ behind consumer choices. Surveys, Government Statistics, Analytics Analysis CriteriaĪge, gender, income, and other standard demographic variables. Here’s a table outlining how to perform a comprehensive Target Market Analysis for your iGaming affiliate program. ![]() ![]() Knowing your target market is like knowing the rules of the game before you place your bets. So, who are the ringleaders and the high-rollers you want to attract? The iGaming world is a circus of options-casino games, sports betting, online poker, you name it. ![]() Conclusion Step 1 – Planning Stage Target Market Analysisįirst off, understanding your target market isn’t just a box to tick it’s the cornerstone of a profitable affiliate program.
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